infra
Creative
structure
adaptive brands.
for
Most creative organizations are running on systems built for a different era. I design the structures, workflows, team models, and AI-enabled systems behind creative work so teams can move faster, scale smarter, and adapt continuously.
Ready to redesign how creative work happens?
THE PROBLEM
Creative organizations are under pressure.
Teams are being asked to produce more content, move faster, integrate AI, manage growing complexity, and do it all with the same resources.
Most aren't suffering from a talent problem. They're suffering from a systems problem.
WHAT I DESIGN
Designing the operating system behind creative work.
01
Strategy
Creative Operating Systems
Organizational Design
Governance & Decision Making
02
Operations
Resource & Capacity Intelligence
Planning & Forecasting
Team Structures
03
Delivery
AI-Enabled Workflows
Scalable Production Models
Measurement & Optimization
THE METHODOLOGY
The AI-Native Creative Infrastructure™ Framework
Most organizations treat strategy, operations, AI, and organizational design as separate initiatives. I design them as a connected system.
When the system works:
Faster decision making
More predictable delivery
Better resource utilization
Smarter AI adoption
Greater organizational agility
Higher quality creative output
WHAT CHANGES
Organizations built on AI-native creative infrastructure are better equipped to scale, adapt, and integrate emerging technologies without sacrificing creative excellence.
The Result
-
Faster decision-making
-
Greater organizational agility
-
More predictable delivery
-
Better resource utilization
-
Smarter AI adoption
-
Stronger cross-functional alignment
-
Higher quality creative output
-
Sustainable, scalable growth
By connecting strategy, operations, organizational design, and AI-enabled workflows into a unified system, teams gain the clarity, visibility, and flexibility needed to navigate an increasingly complex landscape.
SELECTED EXPERIENCE
Built across startups, global brands, and complex creative organizations.
Over the last 20+ years, I've helped organizations scale creative systems, launch integrated experiences, build high-performing teams, and navigate transformation across enterprise brands and emerging businesses.
Thesis, Pinch, POP, Nike, Amazon, Meta, Adobe, PepsiCo, Sophos, Sony, Prelude, Slumberkins, Evelyn & Bobbie
*
Case studies currently in development.
Check back soon for deeper dives into creative infrastructure, organizational design, and AI-native transformation.
ABOUT
Hi, I'm Britta.
A creative leader, systems designer, and consultant focused on helping organizations build the infrastructure behind exceptional creative work.
Over the last two decades, I've worked at the intersection of brand, experience, operations, and organizational design, leading teams and programs across enterprise brands, agencies, and startups.
Today, my work focuses on helping organizations design AI-native creative infrastructure that enables teams to adapt, scale, and thrive in a rapidly changing landscape.